When was the last time that you did some work on your blog? Many bloggers think that updating their blog means posting regular content and not doing much else, but in actual fact, a lot of behind-the-scenes work goes into the most successful blogs.
Of course, some bloggers are just content to post on their own schedule and blog as a therapeutic exercise rather than seriously trying to make a living from their online brand. However, even if you aren’t interested in making money or growing your reach, surely you still want to make sure that your little corner of the internet is as good as it can possibly be?
If you blog on WordPress or Blogger, then the chances are that you picked one of your platform’s free themes when you first started blogging. While some people choose to move on and further customise their themes, others are still using the same original theme they started with – often several years down the line. While your content will most likely have seen a natural progression over the years, isn’t it time that the appearance of your blog followed suit?
Understandably, web design can be a particularly tricky and complex field to master, especially if you have little to no background in design. However, there’s nothing to be afraid of! If you aren’t comfortable performing tweaks to your design yourself, why not enlist the help of a professional? It might be a good idea to look for an expert near to you, so you can develop the perfect new design together in person. For instance, if you are based in Peterborough, you should seek out a web design professional nearby to enable easier communication.
Are you doing any SEO on your blog? Search engine optimisation is not just for businesses and brands looking to get more sales; instead, it can help you to drive more visitors to your blog and improve your Google rankings.
Again, this might not be at the top of your list of blogging priorities, but it’s still good practice to make sure your blog is SEO optimised and search engine friendly where possible. WordPress has many helpful plugins you can use to get started, or alternatively, there are plenty of tips and advice to be found online.
Similarly, this is another thing that many bloggers take to be representative of businesses rather than personal blogs. However, in reality, this couldn’t be further than the truth. The umbrella of digital marketing encompasses a wide variety of different elements, ranging from SEO as mentioned above, to creating email campaigns that reach your specific audience with companies like GMass, to your content and social media.
Are you getting full use out of your social media accounts? It’s a good idea to keep your personal profiles separate, so if you haven’t already, now might be a good opportunity to create a brand new set of accounts on your favourite social media platforms which you can use solely for your blog. Use your social accounts to share your posts and other relevant posts, as well as interacting with your readers and the blogging community. Blogging is always better with a supportive group of people behind you, so don’t be scared to join blogging groups and reach out to bloggers you admire.
Ultimately, one of the biggest motivating factors is to see your blog become a success. It’s a sad fact that no matter how much work you put in, if no-one is there to notice your blog and read your posts, all that effort can be wasted.
Make 2018 the year that you give your blog some TLC – isn’t it time your posts began to get the recognition you know they deserve?