The business world is something of a rigged game, or, at least, an unequal one. If you’re a small business, then you’re not just competing against companies of the same size, but companies who have vastly more resources and money than you do. And that’s not all — because perception plays such a big role when it comes to people’s purchasing decisions, small companies, especially new companies, are even more disadvantaged. This is just one of many reasons why it’s a good idea to make your business look bigger than it really is. But how can you do this? We take a look at five methods below.
People make snap judgements all the time — they can’t help it. When an internet user lands at a webpage, they usually know within a few seconds how credible and reliable the site is going to be. Perceptions can be everything. If you’ve got a site that looks like it was built in the early 2000s, then the user will intuitively understand that there’s not a large, talented team running things behind the scenes, but that there isn’t enough people power to focus on such details. It’s easier than you’d think to get a forward-looking and website made for your business. And when people are making judgements based on your site, it’s important to have one.
People tend to think that the difference between large and small companies are vast, and insurmountable. It’s not the case. Very often, it’s just a series of small, subtle aspects that indicate a company’s size. Take company branding, for instance. A large company — pick any — make sure that everything they do is fed through the company branding. That means all emails, all logos, and all tweets. A small company has more of a relaxed attitude to such things. To appear bigger, work on making your branding consistent. It’ll help present a stable, unified front.
The more eyes that are on something, the less likely it is to have a mistake. If there’s only one person doing everything, it’s more likely to be riddled with errors. It’s more logical that a large company would be error-free. While you don’t have access to all the resources that the large companies have, this, at least, is something that’s within your control. Go through your website with a fine tooth comb and make sure there are no silly errors. If you can afford to hire a writer to write your content for you, then it’s worthwhile doing. You can normally tell when a website has written the content themselves, and when they’ve hired a professional to do the work for them.
Go take a look at the website of any large corporation. When you visit the ‘Contact’ page, you’ll find plenty of contact details, including the phone number, email address, and physical postal address of the company. Now look at yours: do you spot any differences? Many smaller sites give themselves away by falling short on their contact page. They’ll have an “@gmail” email, local phone number — if any — and no physical mailing address. These are all issues that can be rectified with ease. To begin, get an “@[yourdomainname]” email. For your post, use https://physicaladdress.com — they’ll give you an enviable location, and forward all of your mail to you via email. For your phone number, either get a business number that forwards to your mobile phone, or outsource the calls to a phone answering service.
Social Media Followers
How do you judge the size of a company: the revenue, the employees, the number of people who are interested? It’s all three. The first two, revenue and employees, you don’t need to make public. The last, the interested people, is. That’s down to your social media prowess. Work on building a large following for your Twitter, Facebook, and Instagram pages and people will think you’re large. Indeed, you will be large, at least in one respect.
No one needs to know how large or small your company really is. What’s important is how big — and thus credible — they think it is. Integrate the above tips into your business, and you’ll find that people are more inclined to use your services. And that’s not all: they’ll also change how you see your own company, too. By making a few subtle changes, you’ll no longer be just another small company. You’ll be an ambitious, large company that just hasn’t quite reached its full potential yet.