The legal industry is becoming increasingly important to the economy in the UK. It has experienced a period of recovery after the recession. There are currently more than 31,000 law businesses in the UK, which are responsible for the employment of over 357,000 people.
One notable characteristic of the legal industry is the fact that the concentration level is low. The top four firms only account for a very small portion of the revenue. Instead, there are thousands of small law companies, most of which specialise in particular areas of law as opposed to being a general legal firm, for example, family law solicitors. In fact, more than 85 per cent of law companies employ less than 10 people according to the Office for National Statistics.
When it comes to the law sector, competition is fierce, and it is not difficult to see why. You only need to look at the makeup of the industry, as well as the increasing growth, to understand why there is a lot of competition. As a consequence, for future success, it is becoming increasingly important for law firms to project a professional business image.
Of course, this is something that is vital irrespective of what industry you operate in. However, it is arguably even more crucial when it comes to the legal sector. After all, potential customers are going to do a lot of research when it comes to selecting the right law company for them. They want to be certain that they are going to benefit from a service of the highest standard, especially if a court case is likely to be involved.
It is up to you to ensure that potential customers have faith in the service you provide. You need to instil this confidence and trust with the brand image you generate. You need to leave them in no doubt that you are the best lawyer for them and the only way to do this is to have the utmost professionalism running through everything you do.
There are various steps you can take to ensure you project a strong, positive and professional business image. It all begins with the service you provide. After all, word of mouth is a powerful tool when it comes to the legal industry, as is repeat business and customer referrals. One of the biggest frustrations for customers is feeling like they are out of the loop. Frequent communication can really help you to standout from others in the sector.
In addition to this, you need to show why you are the best solution for customers, don’t simply tell them that you are. There are a number of different ways you can do this. You can post your success rates on your website. You may also want to have a case study section where you provide examples of some of the work you have done in the past. In addition to this, client reviews can work really well. Potential customers will feel more confident when it comes to using your service if they see that there is a lot of positivity surrounding the work you have done so far.